Simplicity is the key

 

Some of the best videos require simplistic elegance, where the artist just sells themselves.

Lizzie Peacock is a professional harpist, available for weddings and all sorts of other occassions. She’s played in all sorts of venues, including HMS Belfast which she told me getting a harp on board a ship is not plain sailing…

Sometimes Simplicity is the key

Lizzie has an impressive cv and had already posted some videos online, she came to me because she lacked a video that sold not only her playing but the style and atmosphere she would bring to a wedding.

Using a local wedding venue to give the video the right atmosphere, I shot an elegant performance with Lizzie performing several of her tracks, bringing in an audio professional to record her performance.

The resulting video has no gimmicks, but simply sells Lizzie as a performer. Sometimes the simplest videos are the most effective communicators. Lizzie now uses the video on the front page of her site and for many clients it’s the first thing they’ll see and a great representation of what Lizzie offers.

Example of Video Placement

 

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